Calls Increasing To Boycott Ben & Jerry's After Controversial 4th Of July Tweet

Ben & Jerry’s has been challenged to put their money where their tweet is.

To commemorate the Fourth of July, the American ice cream company tweeted, “...it’s high time we recognize the US exists on stolen Indigenous land and commit to returning it.”

Critics were quick to point out Ben & Jerry's built their headquarters on stolen Indigenous land.

Sinclair spoke with Chief Don Stevens, leader of the Nulhegan Band of the Coosuk Abenaki Nation. The tribe's ancestral lands are in Vermont where Ben & Jerry's is located.

Anytime you are original stewards of a place or your homeland you would always want to steward that place if it’s possible," said Chief Stevens.

Stevens has yet to talk to Ben & Jerry’s about the land question but says he’d like to.

Ben & Jerry’s did not respond to Sinclair's request for a comment at the time of this publication.

Calls are growing louder for boycotts of the ice cream brand. Bud Light and Target faced similar backlash earlier this year for wading into the culture wars. Both companies are struggling to recapture lost revenue.

Target is under fire again after seven Republican state attorneys general sent a letter to the CEO warning the company’s Pride collection could violate children-protection and parental rights laws.

On Capitol Hill, House Republicans launched investigations into the environmental and social policies of corporations including Blackrock and Vanguard. The lawmakers warn these ESG policies could violate antitrust laws.

Blackrock CEO Larry Fink has recently distanced himself from the term ESG.

At the Aspen Ideas Festival last month Fink said, “I don’t use the word ESG anymore because it’s been entirely weaponized ... In my last CEO letter the term ESG was not uttered once because it’s been unfortunately politicized, weaponized.”